Content Strategy
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About Services
Effective content is the foundation of any successful digital marketing campaign. As your content strategist, I’ll work closely with you to develop a comprehensive, data-driven content strategy that aligns with your business goals and resonates with your target audience.
- Content Audit and Gap Analysis : Evaluate your existing content assets and identify key opportunities.
- Audience Research and Persona Development : Gain deep insights into your ideal customers to inform your content.
- Content Ideation and Editorial Planning : Craft a cohesive, well-organized content calendar.
- Content Creation and Optimization : Produce engaging, conversion-focused content across all channels.
- Content Performance Tracking and Optimization : Continuously refine your content strategy based on data-driven insights.
The way I Do work
I believe in a collaborative, transparent approach to content strategy. From the initial discovery phase to ongoing optimization, you’ll be involved every step of the way. My goal is to become an extension of your team, working in lockstep to elevate your brand’s digital presence.
01. Researching & Analytics.
Before developing your content strategy, I’ll conduct a deep dive into your business, audience, and industry. This includes a comprehensive content audit, competitive benchmarking, target audience research, keyword discovery, and data analysis.
Before developing your content strategy, I’ll conduct a deep dive into your business, audience, and industry:
- Comprehensive content audit and gap analysis
- Competitive benchmarking
- Target audience research and persona development
- Keyword discovery and search intent analysis
- Content performance review and historical data analysis
02. Planning and Strategy
Based on the insights gathered, I’ll craft a customized content strategy to achieve your goals. This involves defining clear objectives, developing an overarching content theme and messaging framework, mapping out content types and distribution channels, creating an editorial calendar, and outlining content governance.
Based on the insights gathered, I’ll craft a customized content strategy to achieve your goals:
- Defining clear, measurable content objectives
- Developing an overarching content theme and messaging framework
- Mapping out content types, formats, and distribution channels
- Creating a detailed editorial calendar and publishing schedule
- Outlining content governance, roles, and responsibilities
03. Design and Develop
With the strategy in place, I’ll bring your content to life. I’ll ideate and outline high-performing content pieces, produce engaging written and visual assets, optimize for discoverability and shareability, and seamlessly integrate the content across your digital channels.
With the strategy in place, I’ll bring your content to life:
- Ideating and outlining high-performing content pieces
- Producing engaging, conversion-focused written content
- Designing eye-catching visual assets and multimedia elements
- Optimizing content for search, readability, and shareability
- Integrating content into your website, social channels, and beyond
04. Testing and Launch
The content achieves maximum impact, I’ll continuously monitor and optimize. This includes A/B testing, analyzing key metrics, refining content based on data-driven insights, and adapting your strategy to changing audience behaviors and industry trends.
To ensure your content achieves maximum impact, I’ll continuously monitor and optimize:
- A/B testing to identify top-performing content
- Analyzing engagement, conversion, and other key metrics
- Refining content based on data-driven insights
- Adapting your strategy to changing audience behaviors and industry trends
- Providing regular performance reports and strategic recommendations