Media Buy
About Services
I provide expert solutions in digital advertising focused on Meta (Facebook & Instagram) and Google Ads (including Shopping). My services are tailored to maximize your ad performance and deliver measurable business growth. From precise audience targeting to budget optimization and campaign analysis, I ensure your advertising investments drive results.
Key offerings include:
- Meta Advertising: Create and manage impactful campaigns on Facebook and Instagram.
- Google Ads: Expertly handle Search, Display, and Shopping Ads for maximum ROI.
- Audience Targeting: Leverage advanced targeting to reach the right customers.
- Budget Optimization: Ensure efficient use of ad spend for higher returns.
- Campaign Analysis: Monitor, refine, and optimize campaigns for continuous improvement.
The way I Do work
My approach is rooted in data-driven decision-making and strategic creativity. I begin by understanding your business goals and target audience, ensuring every campaign is aligned with your objectives. For Meta Ads, I craft compelling visuals and ad copies tailored to Facebook and Instagram, leveraging advanced audience segmentation to maximize reach and engagement. With Google Ads, I focus on precise keyword targeting, competitive bidding strategies, and optimizing Shopping campaigns to drive high-quality traffic and conversions. Regular performance tracking and in-depth analysis allow me to refine campaigns, ensuring consistent improvement and a strong return on investment.
01. Researching & Analytics.
My process begins with in-depth research and analysis to understand your business, industry, and target audience. I delve into customer behavior, competitive landscapes, and market trends to identify opportunities and challenges. For Meta Ads, this involves audience segmentation, identifying interests, demographics, and behaviors to create tailored campaigns. For Google Ads, I perform thorough keyword research and competitor analysis, ensuring your ads are positioned strategically to capture high-intent traffic. This foundation ensures that every decision is data-driven and aligned with achieving your advertising objectives.
Before I begin, I dive deep into understanding your business:
Key aspects include:
- Audience Insights: Detailed analysis of demographics, interests, and behaviors for effective audience targeting on Meta platforms.
- Keyword Research: Identifying high-intent and competitive keywords to maximize visibility and clicks on Google Ads.
- Competitor Analysis: Evaluating competitor strategies to identify gaps and opportunities for better positioning.
- Market Trends: Monitoring industry trends to craft relevant and timely ad campaigns.
- Performance Forecasting: Utilizing historical data and analytics to predict campaign outcomes and ROI.
02. Planning and Strategy
Building on my research insights, I develop a comprehensive strategic roadmap tailored to your unique business objectives. With a strong foundation from research and analysis, I craft a tailored plan and strategy to achieve your advertising goals. This phase focuses on aligning your budget, messaging, and platforms to maximize impact. Key components include
- Objective Setting: Defining clear, measurable goals such as increasing website traffic, driving sales, or enhancing brand awareness.
- Channel Selection: Strategically selecting Meta (Facebook & Instagram) and Google Ads (Search, Display, and Shopping) to reach your target audience effectively.
- Ad Creatives: Developing engaging visuals and compelling ad copy that resonate with your audience and drive action.
- Budget Allocation: Distributing your ad spend wisely across platforms and campaigns for maximum ROI.
- Campaign Structuring: Designing well-organized ad sets and groups for precise targeting and efficient management.
- Timeline & Scheduling: Planning optimal campaign timelines and ad schedules to align with audience activity and peak engagement times.
03. Design and Develop
Once the planning and strategy are in place, I focus on designing and developing high-performing ad campaigns that capture attention and drive results. This stage is all about translating the strategy into visually appealing and action-driven campaigns. Key activities include:
- Creative Design: Crafting eye-catching visuals, engaging videos, and carousel ads tailored for Meta platforms (Facebook & Instagram) to grab audience attention.
- Ad Copywriting: Writing persuasive and clear ad copy that highlights your value proposition and encourages users to take action.
- Landing Page Optimization: Ensuring seamless user experience by designing or improving landing pages that align with your ads, enhancing conversions.
- Ad Formats: Selecting and customizing ad formats, such as Google Shopping Ads or Meta Stories, to suit your campaign objectives.
- Technical Setup: Implementing pixel tracking, conversion tags, and UTM parameters to monitor performance accurately.
- A/B Testing: Developing multiple variations of ads to test and optimize elements such as visuals, copy, and calls-to-action for the best results.
04. Testing and Launch
Before going live, I ensure every campaign is rigorously tested to guarantee optimal performance and seamless functionality. This stage focuses on identifying and resolving any issues while maximizing initial impact.
Key steps include:
- Pre-Launch Testing: Verifying all campaign elements, including ad creatives, targeting settings, and budget allocations, for accuracy and alignment with objectives.
- A/B Testing: Comparing multiple ad variations to determine the best-performing creatives, copy, and calls-to-action.
- Pixel & Tracking Validation: Ensuring Meta Pixel, Google conversion tags, and UTM tracking are correctly implemented and functioning as intended.
- Performance Simulations: Using forecasting tools to analyze potential outcomes and adjust strategies if necessary.
- Soft Launch: Rolling out campaigns to a small audience segment to gather initial performance insights and make real-time adjustments.
- Full Launch: Activating campaigns across Meta (Facebook & Instagram) and Google Ads platforms, ensuring they are timed for maximum audience engagement.